We defined everything from the ground up: target audience, positioning, and values. From this fresh strategy, we created the name Rana: short, strong, and meaningful within the world of water and data. Next, we built a complete brand identity, with a distinctive logo and a visual language that reflects the platform’s intelligent, specialised nature. We also developed essential brand tools, such as a PowerPoint template and a landing page, to ensure Rana could hit the ground running.

With a strong brand in place, Rana launched not just as a product, but as a player. The bold, consistent identity gave it a clear voice and a recognisable presence in the water tech world—boosting credibility from day one.

Derived from the Latin word for ‘frog’, Rana is a subtle nod to nature, data, and water—perfectly balancing clarity and character in just four letters. To complement the name, we explored numerous logo studies, refining the design until it matched the strength and simplicity of the brand itself. Each iteration was crafted to make sure the visual identity was as impactful and meaningful as the name.