De Vos Ergo
CGI Graphics & Animation
3D-rendering
Motion graphics
Make an Impact
With over 30 years of experience in creating healthy, efficient workspaces, De Vos Ergonomics wanted to stand out at the Design District 2024 exhibition with an impactful showcase of the M/Connect 3, Humanscale’s new multifunctional hub. The M/Connect 3 offers seamless connectivity through integrated USB ports with fast charging, supports multiple high-resolution displays, and keeps workspaces tidy with efficient cable management. The challenge was to create an animation that highlighted these features while appealing to design-focused professionals in a visually stunning way.
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From sketch to screen
Working closely with De Vos Ergonomics, we identified the key features and core message of the M/Connect 3. Using these insights, we developed a storyboard to map out the visual narrative. Once approved, we brought the concept to life in a sleek 3D animation designed to grab attention and communicate the product’s value effectively.
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"Smaac not only masters the technical aspects of 3D productions but also brings strategic insights into the process."
Jean Kuit
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Marketing Manager - De Vos Ergonomics
De Vos Ergo
Perfect fit
The final animation captured the transformation of the M/Connect 3 from raw materials to a polished, functional hub. It highlighted features such as fast USB charging, multi-display support, and cable management, all presented in a vertical format tailored to fit the exhibition setup. The animation successfully drew attention, sparking conversations with architects and other professionals, and reinforced the brand’s reputation for simplicity and innovation.
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Smaac maker
To bring Humanscale's M/Connect 3 to life, we designed and developed a fully 3D-animated video using Cinema 4D and rendered with Octane for stunning visual quality. Tailored to fit the vertical displays at the Design District 2024 exhibition, we complemented the animation with bespoke sound design, creating a polished presentation and an immersive experience.
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Our decision to work with Smaac was based on previous experiences and the strong reputation the agency has built. Smaac operates with a compact, agile team that can adapt flexibly to the dynamics of projects like this. The agency not only masters the technical aspects of 3D productions but also brings strategic insights into the process. This ensures efficient collaboration and the ability to pivot quickly without compromising on quality. Smaac delivers a powerful combination of creativity and solid project management, which reinforced our confidence in their capabilities.
Jean Kuit
Marketing Manager - De Vos Ergonomics
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De Vos Ergo
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