Interconnect
Connecting people and data with purpose
Marketing Strategy
Brand Strategy
Purpose Branding
Change the perception
Interconnect, the largest independent data and cloud provider in the South of the Netherlands, has built a strong reputation for delivering reliable hybrid IT infrastructures. However, the negative perception of data centers posed a challenge, as they are seen as faceless, impersonal structures. To stand out in a competitive market, Interconnect needed a clear positioning strategy that would reshape their image, both internally and externally, and help them embrace their role as a responsible, forward-thinking company in an often misunderstood sector.
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Interconnect
Making a connection
We focused on solving the issue of perception head-on with a strategic marketing approach. Our goal was to distill Interconnect’s essence into a simple, powerful narrative: true connection happens when data and people come together. Building on this purpose, we created a brand identity that would not only resonate with their clients but also instill pride within their team. The logo remained unchanged, but we designed a fresh communication concept and launched a campaign that truly reflects the company’s values and future-focused mindset.
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Smaac maker
At the heart of the rebrand lies the communication concept: Power to… A creative translation of Interconnect’s purpose, it puts people at the centre of digital progress. Through powerful visuals of Dutch landscapes—echoing the quality and calm of 17th-century masters—we showed what real digital trust looks like. The idea: clients can work, relax, or even set sail, knowing Interconnect has everything under control.
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Interconnect
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