Brand Identity

How a brand identity supports your brand positioning.

As also covered in brand positioning, standing out from the crowd is crucial for brand success. There are multiple ways to achieve this, a well-thought-out brand identity is one of them. At Smaac, we specialize in helping businesses create a strong brand identity that captures their essence, resonates with their target audience, and sets them apart from competitors. Through thoughtful design and strategic thinking, we develop brand identities that leave a lasting impression.

Brand identity is the visual representation of your brand – it's what sets you apart and creates a memorable impression in the minds of your audience. It encompasses various elements such as logo design, typography, colour palette, imagery, and overall visual style. A well-crafted brand identity not only communicates your brand's values, personality, and brand positioning but also establishes credibility and aims for recognition. Ultimately, a good brand identity helps you attain top of mind awareness with your target audience.

The translation of Brand Strategy into Brand Identity

We understand the importance of a comprehensive brand identity design. During the brand strategy phase of a (re)branding project, we delve into the core of our client’s brand. Based on the devised brand strategy, we create a visual language that authentically reflects who they are, what they stand for, and for whom they exist. Our team of expert designers combine artistic talent with the necessary ability to translate a strong brand strategy, into a fitting and distinctive brand identity.

Brand identity examples

To give you an idea of what a successful brand identity entails, let's explore some brand identity examples. Think of iconic logos like Nike's swoosh or Apple's bitten apple – these instantly recognizable symbols embody the essence of the respective brands and evoke strong emotions. A memorable logo design, backed by a cohesive brand style guide, helps to maintain consistency across all touchpoints, from your website to your packaging, and leaves a lasting impression on your audience.

Stylescapes and a Brand Style Guide

One of the first steps we take to bring your brand identity to life is a design process called stylescape design. A stylescape is a visual representation that combines key design elements, colour palettes, imagery, and typography to evoke the desired emotional response from your audience. This dynamic tool helps you visualize how your brand will look and feel, providing a clear direction for your brand identity design.

All elements belonging to the brand identity are brought together in a brand style guide. A brand style guide outlines guidelines for logo usage, colour schemes, typography, imagery, and more. We want our clients to have access to their brand style guide 24/7 and from anywhere in the world. Therefore, we have implemented a modern solution for the brand style guide called a ‘Brand Hub’. The Brand Hub ensures that every interaction with your brand is consistent and cohesive, regardless of the platform or medium.

Investing in a strong brand identity is an investment in your brand's long-term success.

With almost 20 years of experience, we can proudly say we specialize in creating distinctive yet fitting brand identities that captivate audiences, differentiate your brand from competitors, and drive brand recognition. Are you ready to discover the potential of a strong brand identity? Contact us now and learn more about our approach.




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Book your strategy session now

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