In close collaboration with Green Sweet, we sharpened their positioning and clarified their story. Based on their Brand Manifesto, we developed a focused brand strategy that reflects what they do best: delivering responsible sugar substitutes that meet the demands of large-scale buyers. From there, we created a new visual identity and compelling packaging design. Professional, credible, and tailored to a business audience.

Green Sweet now looks as focused as it operates. With a brand that speaks to both reason and taste, they’ve carved out a clear position in a crowded market. The new design doesn’t just stand out on the shelf, it appeals to the boardroom. It’s a fresh take on sugar substitutes that leaves the right impression and definitively tastes like more.

Designing for Green Sweet was never about a one-shot success. With so many different packs, jars, sachets, blisters, and boxes the real challenge was creating a design system that could be applied consistently and recognisably across the full range. On top of that came a tight deadline. Production had to start fast, so everything had to be ready to go. In close collaboration, we iterated quickly to perfect the design and make sure it was optimised for print. The result is a clear, cohesive identity that works seamlessly across all product formats, making it ready to scale.