Qorium
Making a mark in the leather and bio-materials industry
Marketing Strategy
Brand Identity
Website Design
Better leather brand
Qorium is on a mission to lead the bio-materials industry, especially in high-end fashion, footwear, and automotive. The challenge? To build a brand identity that captured their revolutionary approach to sustainable leather, while appealing to the world’s leading luxury brands. How do you position Qorium as both a bold innovator and a trusted source of ethical, premium materials?
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Future proof positioning
Together with Qorium, we defined a brand positioning that puts their pioneering spirit and sustainable mission front and centre. We translated this into a bold, high-end identity that speaks to both innovation and integrity. From there, we created key brand assets, from a scalable logo to website visuals and essential templates, giving Qorium a distinctive, premium look that fits their future-proof product.

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“Smaac’s expertise shaped a purpose-driven message that resonates broadly - both inside and outside the company.”
Michael Newton
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CEO
Qorium
Better leather brand
With a clear brand strategy and cohesive visual identity, Qorium now stands as a true leader in the bio-materials industry. The new branding captures their sustainable, innovative nature, positioning them as the go-to solution for luxury brands looking to embrace eco-friendly alternatives without compromising on quality.
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Smaac maker
Special attention went into designing the hero section of Qorium's new website—the first visual touchpoint of the brand. We explored countless layouts and animation possibilities to bring it to life. Using cell structures as both background texture and animated photo frames, we faced the challenge of making the pattern work on multiple layers. After extensive testing and fine-tuning, the result is a seamless, dynamic visual that captures Qorium’s biotech essence from the very first glance.

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We had the pleasure of partnering with the Smaac team for the development of our identity and brand. Their expertise shaped a purpose-driven message that resonates broadly - both inside and outside the company. Thanks to their efforts, we’re able to confidently show the world who we are - premium, innovative, and environmentally conscious. I highly recommend Smaac. Their team understood our vision and elevated it, connecting us even more deeply with our customers and partners. For any brand looking to turn purpose into impact, give Smaac a call.

Michael Newton
CEO
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Qorium
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