Qorium

Making a mark in the leather and bio-materials industry

Marketing & Brand Strategy - Branding - Website Creation
Marketing Strategy
Brand Identity
Website Design
Client
Qorium
Main services
Marketing & Brand Strategy - Branding - Website Creation

Better leather brand

Qorium is on a mission to lead the bio-materials industry, especially in high-end fashion, footwear, and automotive. The challenge? To build a brand identity that captured their revolutionary approach to sustainable leather, while appealing to the world’s leading luxury brands. How do you position Qorium as both a bold innovator and a trusted source of ethical, premium materials?

Default
Purpose
Tagline

Real leather, reinvented

Future proof positioning

Together with Qorium, we defined a brand positioning that puts their pioneering spirit and sustainable mission front and centre. We translated this into a bold, high-end identity that speaks to both innovation and integrity. From there, we created key brand assets, from a scalable logo to website visuals and essential templates, giving Qorium a distinctive, premium look that fits their future-proof product.

989416114,0 989416143,2
Default

“Smaac’s expertise shaped a purpose-driven message that resonates broadly - both inside and outside the company.”

Michael Newton
-
CEO
Qorium

Better leather brand

With a clear brand strategy and cohesive visual identity, Qorium now stands as a true leader in the bio-materials industry. The new branding captures their sustainable, innovative nature, positioning them as the go-to solution for luxury brands looking to embrace eco-friendly alternatives without compromising on quality.

Default

5050

G2

Smaac maker

Special attention went into designing the hero section of Qorium's new website—the first visual touchpoint of the brand. We explored countless layouts and animation possibilities to bring it to life. Using cell structures as both background texture and animated photo frames, we faced the challenge of making the pattern work on multiple layers. After extensive testing and fine-tuning, the result is a seamless, dynamic visual that captures Qorium’s biotech essence from the very first glance.

989416215,1
Default

We had the pleasure of partnering with the Smaac team for the development of our identity and brand. Their expertise shaped a purpose-driven message that resonates broadly - both inside and outside the company. Thanks to their efforts, we’re able to confidently show the world who we are - premium, innovative, and environmentally conscious. I highly recommend Smaac. Their team understood our vision and elevated it, connecting us even more deeply with our customers and partners. For any brand looking to turn purpose into impact, give Smaac a call.

Michael Newton
CEO
-
Qorium

We had the pleasure of partnering with the Smaac team for the development of our identity and brand. Their expertise shaped a purpose-driven message that resonates broadly - both inside and outside the company. Thanks to their efforts, we’re able to confidently show the world who we are - premium, innovative, and environmentally conscious. I highly recommend Smaac. Their team understood our vision and elevated it, connecting us even more deeply with our customers and partners. For any brand looking to turn purpose into impact, give Smaac a call.

Michael Newton
CEO
-
Qorium
No items found.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Related projects

Goedegebuur

Responsible beef, thanks to the fact that we only work with dual purpose cows
Marketing & Brand Strategy - Branding - Communication - Website Creation - CGI Graphics & 3D animation

Plantlab

Growing the future together
Heading towards net positive
Strategy - Branding - Website Creation - Communication Concepting
All projects