Superfoodies
Brand Strategy
Brand Identity
Packaging Design
Realistic packshots
Rooted look & feel
Superfoodies lives and breathes the power of nature. Their mission: to fuel body, mind, and soul with pure superfoods from the best spots on Earth. The products were solid. The story was there. But the look and feel? Nowhere near. So how do you build a purpose-driven brand that is true to its roots—and makes the right people feel it? You tap into its superpowers. And bring them to life.
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Fresh brand foundation
To bring the Superfoodies brand in line with its mission, we started at the core: strategy. A fresh brand foundation infused with Superfoodies’ core values: pure, wholesome, and transformative. From there, we took on everything. A new logo, a new identity—and even the product line got a refresh. Now, their purpose shines through on every level.
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Smaac maker
Naturally, we're proud of what we delivered—especially because we didn’t just refresh the brand, we brought it to life on the shelf. Building on the new identity, we redesigned the full Superfoodies range. The result: a bold, cohesive look that not only grabs attention but captures the essence of the brand.
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"Our brand has experienced a stunning transformation!"
Stefanie van de Walle
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Brand Manager
Superfoodies
G1
Working with Smaac, our brand underwent a stunning transformation! It was a thrilling experience. Through a fantastic workshop and several meetings, we could build our transformation step by step. Both our logo and our complete appearance align much better with who we are and what we stand for as a brand. Smaac did a tremendous job helping us to make the translation, and finally, all the puzzle pieces fell into place. We've laid a solid foundation to develop future product lines in a completely new style!
Stefanie van de Walle
Brand Manager
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Superfoodies
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