The Macallan
Designing for purity, precision and prestige
Product Design
3D-rendering
Designing for purity, precision and prestige
The Macallan is no ordinary whisky brand. Rooted in the Scottish Highlands since 1824, it has built a legacy on craft, character and uncompromising quality. Every element of the brand – from distilling down to the way it's served - needs to reflect that same standard. For a brand so steeped in refinement, even the ice in the glass should live up to the story. And that’s where we came in.

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Easier said than frozen
Designing something that lives up to nearly 200 years of prestige takes more than good taste. The Macallan wanted to elevate the whisky experience with a new product: a perfectly round, crystal-clear ice sphere that reflects the purity and precision of the brand itself. But creating clear ice on command at home, in any freezer, is a technical challenge. Our job was to make it work, and make it beautiful. Easier said than frozen.
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Ice cold craftmanship
We set out to engineer a mould that could produce crystal-clear, perfectly round ice by recreating the way natural ice forms. Ordinary cubes freeze from all sides, trapping oxygen and turning cloudy. By directing the freeze from the top down and giving air a way to escape, we were able to achieve the same clarity you find in untouched natural ice.To get there, we developed and tested many prototypes, adjusting everything from wall thickness to freezing time and temperature. The result is a fully spherical mould that fits in a standard freezer and consistently delivers a flawless, transparent ice sphere that aligns with The Macallan’s standards of elegance and craft.

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Taste of perfection
The final product is an elegant, branded mould that makes bar-quality ice at home. It fits in a standard freezer, is easy to use, and always delivers that wow-factor. Just like The Macallan, it speaks of craftsmanship, refinement and attention to detail.


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Smaac maker
To achieve the level of clarity found only in untouched natural ice, we replicated the natural top-down freezing process inside the mould. No detail was left to chance. Everything from wall thickness to freezing time was fine-tuned to balance performance with brand aesthetics. This wasn’t just a tool or a piece of packaging; it was about creating a ritual worthy of the whisky itself.

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The Macallan
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The Macallan
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