Alex de Winter

CEO, Founder, Lead Strategy

BIO I started Smaac in 2004, because I truly believe that every brand has to carry out and repeatedly reinforce its own identity.

From the very first day, creativity has been my compass for how I help brands and challenge them to stand out from the crowd. I am always aiming for a result that brings a smile to the faces of all stakeholders, in terms of concept, product and effectiveness.

When writing our WHAT WE DO and WHY DO WE DO WHAT WE DO, one sentence emerged that I genuinely believe to be the essence of Smaac;

"We Believe That We Can Build Brands For A Purpose Driven World"

Together with a great team, we are ready to make the difference in the field of Brand Strategy and Brand Design.