Put your phone down for Christmas

At Christmas, your best present is to be present.

Rituals' founder Raymond Cloosterman started the company with a greater goal than just selling products. He was on a
purposeful mission, driven by his belief that we can transform our daily routines into more meaningful moments if we slow down and simply pay just a bit more attention to the small things.
Smaac's strategy & branding department collaborated with our product design department to support Rituals' #shareyourlight campaign.

From product design and production, to packaging design and visuals, we were fully invested in helping their social movement become a success.

The final product was created with passion and a true eye for detail by Smaac. Most of all… this project was smoothly managed.
filine verhagen

The goal was to encourage people to put their phones down over Christmas. The jewel of the campaign was the phone candle, a gift that helps you focus your undivided attention on your loved ones.