Brand Strategy

What is your brand about? For whom does it exist? And how are you going to approach your target audience? Brand strategy encompasses all the elements of a brand’s unique personality to perfectly align with its stakeholders. By crafting a clear brand strategy, we assist brands in communicating a consistent story, standing out in their industry, gaining a completive edge and increasing brand awareness.

Using shared Brand Values to connect with your Target Audience

To find out what your brand is about, we must look at what it stands for, also known as brand values. Values are a set of beliefs and principles that guide a company's decisions, actions, and behaviours. They represent the core ideals that a brand stands for and the fundamental reasons why it exists beyond making a profit. Brand values provide a framework for decision-making and help a brand in making a personal connection with their target audience.

Understanding Brand Persona’s to reach your most important Stakeholders

Another key component for a successful brand strategy is understanding who your brand exists for, we can refer to these people as your target audience. A well-crafted brand strategy first identifies who your stakeholders are and then which stakeholders belong to your target audience. Having defined your target audience, we determine a plan on how to approach them in the best way possible. To achieve this, we create brand personas that represent your target audience and help us understand their needs, behaviours, and values.

The next important aspect of a brand strategy is identifying your brand's tone of voice.

A brand's tone of voice is the consistent style, personality, and emotion conveyed through its written or spoken communication. It is the way a brand speaks to its audience and the impression it leaves in the minds of its customers. A brand's tone of voice should be reflective of its brand personality, values, and target audience. For example, a luxury brand might use a sophisticated and formal tone of voice, while a youth-oriented brand might use a more playful and informal tone of voice.

Finally, we determine brand archetypes. Brand archetypes are universal, symbolic characters that help create an emotional connection between your brand and your audience. By understanding your brand's archetypes, we can develop a unique yet recognizable and memorable brand personality that resonates with your target audience.

By looking at what the brand is about, for whom the brand exists and how the brand should approach their target audience, we create a structured plan with guidelines that ensures we are building distinctive and most of all consistent brands. In conclusion, a well-crafted brand strategy is an essential part of any successful (re)branding. Contact us today to learn more about our approach to brand strategy, and how we can translate your thoughts into a story worth being told.




Core values

Core Values are the beliefs and principles guiding a company's decisions, actions, and behaviours. They represent a brand's ideals and are an effective way to connect with potential employees and customers that share the same values.

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Employer Branding

With a purpose-driven approach, we help you build an engaging work culture that appeals to the new generations of talent.

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Purpose Marketing

Are you looking to develop a purpose-driven marketing strategy? Learn how purpose marketing can help you connect with your target audience, differentiate your brand, and create a positive impact on society and the environment.

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Brand voice

You need to find the right tone of voice and stick to it. However, it can be tricky to find the right tone that resonates with your target audience and feels authentic.

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Personas are an incredibly effective way to create marketing campaigns. By developing a deep understanding of the customer's wants & needs, you can create campaigns that speak directly to them.

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Market Positioning

There's a lot of talk these days about positioning your company in the market. But what does that actually mean, and how do you do it? We can help you with that.

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Brand Positioning

A well-defined brand positioning strategy can help you stand out in a crowded market, build customer loyalty, effectively reach your target audience, and drive business growth.

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Marketing Strategy

Creating a marketing strategy plan can seem daunting, but it doesn't have to be. By taking a step-by-step approach and focusing on your goals, you can create a plan that works for your business.

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Target Groups

You need to know who you're selling to, and what needs and wants they have. Once you know that, you can create a marketing strategy that will speak directly to them.

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Quantitative marketing goals

In order to be successful in marketing, you need to set quantifiable goals. This means that you can track your progress and see whether or not you are achieving your desired results.

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Vision & Mission

A vision statement outlines the desired future state and long-term goals it aspires to achieve while a mission statement defines the organisation’s role towards this envisioned future state.

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SWOT & Value propositioning

In order to make your business thrive, it's important to conduct a SWOT analysis and develop a value proposition. By doing so, you can figure out what makes your company different.

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Book your strategy session now

Book your strategy session now

Bring purpose to your brand

Communicate your brand just right