Brand component

Colours

Colours are a direct and vital way for a brand to communicate tone and evoke emotion. Because of our deep psychological and evolutionary associations, humans are emotionally deeply affected by colours. By using colours effectively, your brand can instantly convey the right message.

PRIMARY COLOURS

Geo Green is a dark color suitable for text or backgrounds. Chalk Dust is a calm color suitable for backgrounds. Crop Green is a lighter version of Geo Green, suitable for backgrounds and elements.

SECONDARY COLOURS

Maize Gold and Seedling Green are striking accent colours that are suitable for buttons, among other things. Field Mist is a calm color suitable for backgrounds and texts on a dark backgrounds. The use of the secondary colours should be kept to a minimum. This way, they remain unique within the branding.