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Components
Components
Brand component
Components
With design elements, we combine color, shape, and typography to create unique and eye-catching expressions. We outline the elements that are important to our brand.
Shapes
A specific shape is used for photos. This shape can be applied in various crops. The oval can also be used as a standalone graphic element.
A few examples of how to use the shapes in different proportions.
When cropping the shape, the focus should be on creating an oval form, not a circular one.
Pattern
The shapes can also form a pattern. This can be used as a background in presentations and documents.
An example of how to use the pattern. A falloff is applied to ensure the pattern doesn’t become too overwhelming.
Oval shapes that appear over the pattern (such as page numbers) should be aligned with the shapes in the pattern.
Photography
The colors from the brand identity should be reflected in the photography.
Photos should align with the themes of society, a livable world, or everyday life. The imagery should have a European feel, without focusing on any specific country.
Generic images, such as globes or world maps, should be avoided.
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