Download
The assets of this page for use in other programs
When you download and use any of this hubs resources, you accept the Terms & Conditions.
Colours
Colours
Brand component
Colours
Colours are a direct and vital way for a brand to communicate tone and evoke emotion. Because of our deep psychological and evolutionary associations, humans are emotionally deeply affected by colours. By using colours effectively, your brand can instantly convey the right message.
PRIMARY COLOURS
Geo Green is a dark color suitable for text or backgrounds. Chalk Dust is a calm color suitable for backgrounds. Crop Green is a lighter version of Geo Green, suitable for backgrounds and elements.
SECONDARY COLOURS
Maize Gold and Seedling Green are striking accent colours that are suitable for buttons, among other things. Field Mist is a calm color suitable for backgrounds and texts on a dark backgrounds. The use of the secondary colours should be kept to a minimum. This way, they remain unique within the branding.
COLOR USAGE
