You can't use an old map,
What does this roadmap involve?
Using a three-phase approach, we start with a critical look at the foundation, get clarity on the goals, create a plan of how to achieve them and then...we go for it!
Think
Strategy
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Mission & Vision
A mission statement provides an ideal vision of the company’s future and directs its growth. A well formulated mission and vision should motivate all stakeholders.
Purpose
Knowing the reason why a corporation exists creates a backbone that links to all levels of a corporation and involves all its stakeholders.
Market & Trends
What are the market and trend forces that are working with or against the corporation? How should the organisation anticipate and act to stay true to its course?
Business Goals
How is success measured and is it attainable within the allocated time? How does a strategic marketing plan help reach the goal in question?
Brand Architecture
Brand architecture is about creating a structured product portfolio to ensure sub-brands empower each other, and don’t cannibalise each other.
Brand Positioning
What is the corporation's personality and does it remain true to it? This starts by developing and creating a clear definition of the corporation's brand position.
Employee Engagement
It is a common misconception that marketing is an expression directed outwards. Employee engagement and onboarding will create stronger brand foundations.
Branding
Creation
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Targeted Prospects
Who are we talking to? What are their needs and behaviours and how does the brand engage with them? It’s not about what we like, but what they like.
Brand Story
Whether it’s a story or a narrative, in the past, the present or the future, a good brand story is honest and humble, yet has the power to captivate the hearts of your audience.
Visual Identity System
Summarised in a brand-book, the visual identity system can be seen as the graphic language of your brand. It is unique and recognisable and above all, consistent.
Stylescapes
Sets of curated visual presentation boards including images, designs, types, colours etc. help define the visual direction early on. They are ideal for client validation and act as a guide from which brand visuals are then developed.
Logo
Logo’s are not communication tools but identification marks. Striving for simplicity in a logo filled world maximises recognisability and retention.
Website Design
Starting with a website strategy session, layouts and content are matched to corporate and customer needs and behaviours in order to maximise conversion.
Make
Production
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Whether a letterhead, business card or an Abri-poster, colour-corrected, ready-to-print artwork and lay-outing needs are designed for all defined situations.
Digital content
Illustrations or fully computer generated images speak more than a thousand words across all boundaries. They have the added benefit of being flexible and relatively fast to produce.
CGI Animation & Film
Computer generated animations or short movies with strong storylines, with voiceovers & background music are instant attention grabbers that speak directly to the heart.
Web development
From easy-to-use CSM systems to custom-built modules, websites can be created for any need; from back-end to front-end with well thought out UX designs are deliverable for all brands.
Custom
Our mixed team of creative and technical designers means no challenge is beyond consideration. Working with our network, we can guarantee high-quality deliverables for all needs.
Good relationships take honest
communication & need time to mature.
A brand is no different.
-MRD
Why we believe in a Service Level Agreement
A brand is not a one time event. We believe in long-term partnerships so that we can help grow your brand into a mature and established identity that stays on course and provides value to all its stakeholders.