John Knoops

From store to lifestyle brand

The employees and management at John Knoops are extremely dedicated and ambitious around bikes. Looking at the core motivation of what makes them tune, maintain, and build custom bikes, plus the fact that their name "John Knoops" was starting to become well known on the bike fanatics scene, it was time to take a step up. Running a successful bicycle store was not enough for them, and so they called in Smaac to help them think bigger.
A new vision was developed for their company. They would no longer be known as a bike store, the time had come to transform them into a lifestyle. This vibe translated into the tagline, "Your ride, our passion". At Smaac we not only all became cyclists, but we also designed their new website and supported them with a lot of graphic and video design for events, races, and more.