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Staatsloterij Gift Box

In 2013 Smaac was chosen to design and produce the gift packaging for the Nederlandse Staatsloterij. Upon opening the lid, the lottery ticket automatically shifts forwards towards the viewer. The packaging has been finished with a very beautiful satin gloss along with a few high gloss elements. Additionally a space on the packaging was left blank, allowing for a hand written personal message. In conclusion, a gift package that can be seen as a winning packaging.