After the very successful campaign “free glasses”, consisting of a silicone mat and two glasses together that formed the Specsavers logo, Smaac was asked to design and produce the following promotion. The result, the Specsavers double glasses case. This special glasses case allows consumers to store 2 glasses and is a translation of the national campaign “2nd glass for free”. The promotion took place in city centres where one half of the glasses cases were handed out and consumers received the second half in-store after their free eye test. This promotion led to a large increase in eye tests throughout the Specsavers optician’s nation wide.