Commissioned by PostNL, Smaac developed and produced a below-the-line concept for a greeting card for the Birthday Stamp Campaign Foundation. The premium for this promotion consisted of a colourful greeting card holder shaped as a birthdaycake. Each one is hand-made and hand-painted. The cakes act as a holder, so you can keep your birthday cards displayed together. Smaac also designed and produced a counter display for the cakes.