To make the daily train ride to school more enjoyable, we developed for NS a 360 degree campaign. In the trains 12.000 dual headphones were distributed to young students: a headset that allows two people to listen to the same music at the same time. On the campaign website www.ns-treinmuziek.nl students could vote for their favorite top 5 train songs. This resulted in the #TreinTop100. 10 lucky students who had the most songs in the top 10, won a Beats by Dre headphone. The promo film below gives a good impression of the campaign.
Watch the promo film