With our creative team, consisting of marketers, designers and communication strategists, we continually face head on the challenges that our clients place before us, translating them into creative and successful concepts. For the past 9 years every 2 months we’ve joined forces with the creative students from the
faculty of Industrial Design at the TU of Eindhoven. Together with them we conceive new and creative concepts that are in line with the visions and brand experience of our clients.
Our designers manage, with their innovative views on products and extensive knowledge of production techniques and materials, to find solutions for the most diverse challenges. A common piece of feedback we receive, is that we, time and time again, managed to create a workable concept within the field of specifications.
What is the benefit of design? What is its effect? Does design really add value? The answer is simple: A well designed product convinces and increases turnover no matter if it is for POS material or if it concerns well thought out, design is applicable in all cases. In the last few years, research has been done regarding the influences of design. Below are nine reasons to choose for Marketing by Design.
1. Moves the focus from price towards added value. 80% of the companies who incorporate design no longer compete on price. 50% of the companies who don’t incorporate design feels it is necessary to compete on price.
2. A product can be placed successfully in the market; because it is marketable in more market segments.
3. New products with a lot of focus on functional design, bring more money to the table. Financially the products perform on average 10% better than new products with an average focus towards functional design.
4. Attention to experience with product development adds value. New products where, during the development, a lot of focus is paid towards experience, perform financially on average 9% better.
5. Design lowers the cost price of a product, for example, due to reducing the number of components and the amount of material.
6. Design increases turnover as a result of increased sales.
7. Design reduces the costs of logistics, for example, by means of smarter packaging solutions.
8. A company distinguishes itself from competitors due to a more positive experience of the product or company image.
9. After marketing, design is considered the most successful ingredient for fast growing companies.
Boek Design management, Gert L. Kooistra, 2006
Onderzoeksrapport Design in Britain 2004-2005, British Design Council
Onderzoeksrapport Effectiviteit van Design, Effectiviteit van design – Onderzoeksrapport-2010.pdf
Over the years, Smaac has specialized in a number of disciplines. With the starting point being our vision on the combination of design and marketing, we try to support our relations by achieving their desired goals. There is the possibility of combining multiple disciplines, but it is also possible to use the existing expertise of a specific discipline. We place the pieces of the puzzle on the table, and together with our clients we discuss and connect the necessary pieces. In short, Smaac delivers the whole package
At Smaac, we develop the most diverse products commissioned by a wide group of customers. Additionally, we always keep the target audience in focus and we make convenient use of our knowledge in the field of production…
engineering, prototypes and materials. Do you have a brilliant idea? Then our designers will put their heart and soul into the design. They’ll face the project head on, and won’t stop until it’s perfect. In our opinion, this means, refreshing, surprising and appropriate to the values of the brand.
Of course, we will also pay extra attention to the realisation of the product. In fact, if it is the clients wish, we can introduce the product on the market.
Companies that want to surprise their clients, can choose for a premium. A free gift that provides a purchase impulse, or that serves as a rewards. Usually such premiums are standard little gadgets. The premiums that we develop at Smaac are…
far from standard. We customize almost all of our premiums. This starts at the very first idea, and doesn’t stop until we reach the production stage. This way, our clients can be ensured that the end result is truly unique. They get a premium that stands out, surprises, perfectly matching the target group and contributes to the brands identity of the product. This is how we transform, what is otherwise a standard premium, into a fully integral part of a wel defined strategy.
Each brand wants to be able to rely on maximum attention from the consumer. Especially, where the sales takes place. Because the product that grabs their attention at that moment, has the greatest chance of success. Seventy percent of the…
consumers makes their purchase decision on the shopping floor! Point of sale material – such as displays, wobblers, ceiling POS and blow-ups – therefore have a very important role.
At Smaac, we understand the importance of POS. We think-up and develop powerful POS-items that are pleasing to the eye and excite the consumer and/or convince them to buy.
One brand is not the same as another, and also each and every product has specific requirements when it comes to the packaging. We do not shy away from that at Smaac. We know exactly what conditions a good product package must…
meet. It must stand out, radiate quality, stir up certain feelings, be memorable and have clear communication about the contents. Only then can it do what it is really meant for: seduce the customer.
On a daily basis, we at Smaac take this knowledge into practice. For producers of chips, beer, toys, tea or cosmetics for example. This results time and again in unique show stoppers.
Our designers are bursting with energy and inspiration which they use to create beautiful designs. Logos, advertisements, flyers, newsletters, brochures and corporate identities, … You name it! For each product or service, and for every budget…
we create a design that leaves a stunning impression. With eye for detail, the target audience and the message. Of course, at Smaac, we can also provide any necessary texts, illustrations and photography as needed for print work.
“An image says a thousand words” At Smaac we let images tell a story. We create a visible presentation of something that exists in reality or in thought. Through these images we are able to…
visualize your product or vision and with those images you can share your ideas with your clients or target audience. Film, photography, illustrations and CGI (computer generated images) are used to realize those image at Smaac.
Smart internet strategies, successful online marketing campaigns and powerful web design: Smaac can make it happen. Our creative team won’t stop until they have achieved a brilliant concept and a well thought out plan of action. Together with…
a team of technical professionals, they will create impressive digital images. The nice thing about internet is: al the effects are measurable. That is why we can say, our success has proven itself over and over again.
Smaac doesn’t stop at the development and the design of a concept but can, if desired, facilitate the production. Through years of experience in care and guidance of productions we are capable to translate our developed concepts…
into physical products. Because the quality of your brand is reflected in the produced products Smaac works intensively together with partners like SGS and Asia Inspection. They will be the objective judge over the production so the desired quality can be guaranteed.
Do you have interests in product design and in the creative side of below-the-line marketing? Are you motivated, talented and proactive? Can you communicate well in words and in visualizations and do you enjoy working a lot with Solidworks and Photoshop? Then send your application letter and your portfolio to firstname.lastname@example.org. As an intern at Smaac, you will work a minimum of three months, forty hours a week on all the varying jobs within the studio. In addition to this, there is space for self development within a commercial company.
Are you creative, self-driven, flexible and a little bit rebellious? Do you have talent, do you enjoy fun colleagues and are you interested in working at Smaac? Send your motivational letter and CV along with an extensive portfolio to email@example.com.
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Veemarktkade 8 (Unit-5219, entrance F)
5222 AE ‘s-Hertogenbosch
+31 (0) 73 610 07 89
Smaac Marketing Sdn. Bhd.
Unit B-8-3, The Maple Condominium, No.1A
Persiaran Parkview, Off Jalan Ipoh Batu 3 1/2, 51200, Kuala Lumpur, Malaysia
+60 (3) 27 766 969